Support Tree Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

Owner And Data Controller

JLCIT LTD. Trading as Support Tree (registration number 4581327), 44 Russell Square, London, WC1B 4JP, UK

Owner contact email:


Personal Data

THE EU’s General Data Protection Regulation (GDPR) defines personal data as:

“any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.


Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you complete forms on the site, we collect certain information from you, including your name, email address, job title, telephone number, demographic information such as postcode, preferences and interests, and any other information relevant to customer surveys and/or offers.  We refer to this information as “Form Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Form Information.


How Do We Use Your Personal Information?

We use the Form Information that we collect generally to fulfil any forms placed through the Site (including sending you event RSVP confirmation emails, sending you requested materials such as product brochures or whitepapers).  Additionally, we use this Form Information to:

Communicate with you;

Supply you with services;

Respond to any enquiries and complaints made by you relating to the website;

Send you email notifications which you have requested; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us generally improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


Sharing Your Personal Information

We may share your Personal Information with third parties to help us use your Personal Information, as described above.  We use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here:

Your Personal Information may be passed onto third-party service providers contracted to Support Tree in the course of dealing with you. Any third-parties that receive your Personal Information are obliged to keep your details securely and to use them only to fulfil the obligations of the contract they hold with Support Tree. The information they may hold about you will be disposed of when it is no longer needed.

We will only share your Personal Information if you have consented for us to do so.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you submit an enquiry form through the Site), or otherwise to pursue our legitimate business interests listed above.



This privacy policy sets out how Support Tree uses and protects information that you may give us when using the Site. We are committed to ensuring your privacy is protected. Any data you do supply us with will be used and processed in accordance with this privacy policy.



We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

44 Russell Square, London, WC1B 4JP, United Kingdom

0207 260 2680